Bakermedia is run by former broadcast producers and directors so we really know what kind of shots news departments need to illustrate stories. Many organisations, as part of filming regular corporate videos, take a series of shots specifically to put onto professional tape formats to give to regional and national news stations. This is called "VNR" or Video News Release or "EPK" which stands for Electronic Press Kit.
Bakermedia can produce a "video news release" for your organisation on broadcast-quality tape for distribution to TV stations. Having high quality footage is important. No matter how good a news story is, the amount of time a TV news operation can give to it is limited by the number of shots they have of your organisation. If there are wonderfully shot, crisp and clear pictures of your factory or offices on their shelf, it's more likely they'll run your story long! It also makes it more likely that your footage will be used over those taken quickly by a news crew outside. This gives a better chance to manage the image broadcast on air.
Video news releases are produced to portray your business in the most professional way working with you to capture the feel of your organisation. For more information please contact us.
